“優計劃”是全球首個由銀行卡組織推出的開放式跨境營銷服務平臺， 是它的標識?！皟炗媱潯蓖ㄟ^移動互聯網新技術，首次實現了對跨境消費的定位服務、精準營銷和立減優惠，支持銀聯卡跨境營銷服務和持卡人用卡體驗全面升級。

As the first open cross-border marketing service platform launched by a bankcard scheme, u?plan takes as its logo. u?plan combines location-based marketing service and instant discount into UnionPay cross-border bankcard transactions for the first-time, which enhances UnionPay cross-border marketing service level and cardholder experience.